Module 2: Marketing skills for librarians

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Marketing skills for librarians (theory and practice): Creating Library Awareness Campaign Strategies for all learners and library users including people with disabilities.

Materials

Marketing Self Study Practical Introduction

Marketing Self-Study for Librarians

Marketing Support Fundamentals

Marketing Intro Presentation

Marketing Plan

Marketing Library 7 Key Concepts

NAD Marketing Overview and SWOT

PESTLE Analysis

INTRODUCTION TO PESTLE